A Bold Transformation For An Iconic Brand

Pepsi Unveils New Logo and Visual Identity

A Bold Transformation for an Iconic Brand

An Electric Blue Revival

PepsiCo has unveiled a revitalized logo and visual identity system, marking a significant milestone for the beverage giant. The new design, the first major update in 14 years, encapsulates Pepsi's enduring legacy while embracing a fresh, contemporary aesthetic.

The iconic Pepsi Globe remains the centerpiece of the logo, now streamlined and enhanced with a vibrant electric blue hue. This bold color choice pays homage to the brand's heritage while infusing it with a modern edge.

The typography has also been refreshed with a punchy, upper-case "PEPSI" emblazoned across the white stripe that undulates through the globe. The electrifying blue background provides a striking contrast, making the logo instantly recognizable and memorable.

In addition to the logo, the visual identity system encompasses an updated color palette that includes the classic red, white, and blue, along with the electric blue and the black of Pepsi Zero Sugar. This expanded palette reflects the brand's diverse product offerings and its ability to cater to a wide range of consumer preferences.

Timeless and Timely

The new Pepsi logo and visual identity system strike a delicate balance between timelessness and modernity. The iconic elements of the Pepsi Globe are preserved, evoking nostalgia and familiarity, while the vibrant colors and typography give the design a fresh and contemporary feel.

This balance allows Pepsi to maintain its strong connection with its loyal customers while also appealing to a new generation of consumers seeking authentic and innovative brands.

A Lasting Impression

Pepsi's new logo and visual identity system is a testament to the brand's unwavering commitment to evolution and its ability to stay relevant in an ever-changing market. It's a bold and confident statement that leaves a lasting impression on consumers, reminding them that Pepsi is a brand that's not only here to stay but also ready to lead the way in the years to come.